Crowdfunding, a combination of online fundraising and marketing, is a powerful way to raise money from strangers for all sorts of projects.
Greenwashing is when companies try to disguise how bad their products and practices are for the planet.
Advertising, a very old business model, has become even more powerful in the digital era due to precise targeting (at the expense of your privacy).
Subscriptions are a popular business model, because they enable companies to learn a lot about their customers, and increase their loyalty over time.
Your brand is your name, and your reputation.
Evangelists are people who use their charisma and personality to build innovative products and organizations.
Freemium is a business model where an app or web service has a both a free version and a ‘premium’ (paid) version with better features.
“The Four P’s” refers to the four crucial aspects of marketing: Product, Price, Promotion, and Place.
Segmentation is about dividing your market into subgroups of people who want different things, then figuring out how to win their business.
Differentiation is how you make your product stand out from the crowd.
Price elasticity is how much more (or less) of something people will buy if the price goes down (or up).
‘Opting-In’ is when you make a choice to be part of something. ‘Opting-Out’ is when someone volunteers you, and you must ask to get out of it.
Price discrimination is when you charge different groups of people different prices for the same product, by creating slight product variations.